Blog
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5 Common Branding Mistakes — and How to Fix Them
Branding isn’t just about a good logo or a pretty color palette. It’s about the full experience someone has when they encounter your business — the way it looks, sounds, and feels across every platform. And when something feels off, chances are it’s not just a random design issue — it’s a branding misstep. The…
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How to Build a Visual Identity That Feels Like You
There’s no one-size-fits-all brand — and honestly, thank goodness. The best visual identities are the ones that feel natural, honest, and unmistakably you. They don’t rely on trends or Pinterest templates. They come from clarity, intention, and a little bit of creative bravery. But getting to that place? It takes more than picking a cute…
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The Power of Consistency in Visual Design
The Power of Consistency in Visual Design Consistency is one of those things in design that you don’t always notice when it’s done right — but you definitely notice when it’s not. Ever landed on someone’s Instagram and it looked like five different people were posting? Or seen a website that feels totally disconnected from…
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Finding your brand voice: a simple guide
Because sounding like yourself is one of your brand’s biggest superpowers. You’ve got the visuals down — a logo that feels fresh, a color palette you keep coming back to, fonts that scream “you” — but when it’s time to write, you freeze. Suddenly, you’re second-guessing every sentence. “Does this sound professional enough?” “Is this…
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My Favorite Creative Tools & Resources Right Now
The Real MVPs Behind the Scenes at LydiaCreativeAKA the tools I’d invite to my dream creative retreat. Running a creative business means wearing a lot of hats — designer, photographer, writer, brand strategist, tech support (for myself), and probably barista too. Some days I feel like a full production team in one person. Over the…
